Discussion - Walt Mossberg

We read an article discussing the technology columnist who writes for the Wall Street Journal Walt Mossberg. Mossberg seems to be receiving quite a bit of competition from tech journalists on sites such as Engadget.com. While you may think that all this competition would drown Mossberg, he has actually managed to stay afloat. Many people use print as their main source of news and these are the people that listen to Walt's words. Walt Mossberg writes his columns down to the non-tech savvy while much of his competition caters to a more technologically able crowd.
Walt Mossberg, as the article states, is a brand, not just another person writing a review. His reviews are very important to a company because they can almost single-handidly make or break a product. His voice is heard by the average consumer, not the tech-savvy minority. He is influencing the majority of people that go out and buy products.

Storage Mediums

We are trying to get a better understanding of the different types of storage mediums including future ones. There are many articles about current storage technology and technology that is up and coming. Some of this may include, but are not limited to, holographic, molecular, and perpendicular storage.

"Holographic memory - Wikipedia, the free encyclopedia." Main Page - Wikipedia, the free encyclopedia. 27 Apr 2007. 23 May 2007 <http://en.wikipedia.org/wiki/Holographic_memory>.

An excellent website that thoroughly explains the holographic technology and how it works.

"Molecular Memory Durability Demonstrated." Science News, Research And Discussion. 4 Dec 2003. 23 May 2007 <http://www.scienceagogo.com/news/20031103202919data_trunc_sys.shtml>.

This article talks about how a group of scientists from North Carolina State tested the durability of molecular memory. The results of the demonstration were good and the scientists called it robust.

Reimer, Jeremy. "Perpendicular hard drives offer more storage density, but what about the performance?." Ars Technica. 30 May 2006. 23 May 2007 <http://arstechnica.com/news.ars/post/20060530-6945.html>.

Gives a short review of the Baracuda 7200.10 hard drive. In the end, the hard drive gets a good review and is recommended for people who have many files to store.