We read an article discussing the technology columnist who writes for the Wall Street Journal Walt Mossberg. Mossberg seems to be receiving quite a bit of competition from tech journalists on sites such as Engadget.com. While you may think that all this competition would drown Mossberg, he has actually managed to stay afloat. Many people use print as their main source of news and these are the people that listen to Walt's words. Walt Mossberg writes his columns down to the non-tech savvy while much of his competition caters to a more technologically able crowd.
Walt Mossberg, as the article states, is a brand, not just another person writing a review. His reviews are very important to a company because they can almost single-handidly make or break a product. His voice is heard by the average consumer, not the tech-savvy minority. He is influencing the majority of people that go out and buy products.
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